When former Net-a-Porter vendee Katie inexperienced set to launch her denim line, Kéji, she knew she'd be coming into a jammed market area dominated by powerhouses
like Frame, J Brand, and Acne. Still, she saw a chance. "Denim has been very pigeonholed because the stretch skinny jean," inexperienced says. Instead, the Hong Kong native—who articled in bespoken trade on Savile Row—took this everyday material back to its heritage, wanting to 1800s workwear and also the WWII-era yankee dress styles of Claire McCardell. inexperienced additionally histrion inspiration from the sharp lines of shunga, Japanese titillating woodblock prints that are made for hundreds of years, to make AN 11-piece capsule assortment of crisp cigaret pants, A-line dresses, and round-shoulder jackets in heavyweight Japanese denim, that she debuted throughout the fall/ winter 2015 collections at London Fashion Week in Feb. "It was a very attention-grabbing challenge to ascertain however way I may push the material," inexperienced says, "and take it back to wherever it absolutely was before it became this omnipresent issue."
Green definitely is not alone in her want to bring a spirit of workmanship and hyper-refined method to standby denim pieces; not one however 2 of this year's twenty six short-listed designers for the LVMH Young clothier Prize work virtually solely with the durable stuff. "Denim are some things you own for ages, and it transforms with you and changes and gets a little worn," says Marta Marques, one half—along with partner Paulo Almeida—of the London-based Portuguese style couple Marques' Almeida, that has designed a covetable uniform of studiously hand-frayed denim T-shirts, band jean jackets, and beau jeans galvanized by the dirtiness angle of Corinne Day's '90s shoots with Kate nonvascular plant for i-D and also the Face
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